Are you starting out with SEO, or looking to uplevel your game this year?
You’re in the right place because we’ve narrowed down the best tools for:
- Keyword research
- Content optimisation
Let’s look at them one-by-one:
SEO tools for keyword research
This tool gives you the inside scoop, no less.
It lets paid marketers find new keywords for their AdWords campaigns. And once you have keyword ideas, you can get forecasts and historical metrics for them.
The important thing here is to not obsess with search volume alone. Brian Dean says you’d want to check out the “competition” and “estimated bid” columns. If these are high, “you probably have a keyword that converts well.”
To understand what users would search for in a given scenario, ask them. This is the basis for the platform Seed Keyword.
Create your scenario, generate a link to send out, have your friends submit their answers via the link.
It’s a pretty neat research exercice. And it’s just a simple ask that you can pass around.
The potential downside is that you may not always get fast results.
But even our most busy friends can use some brain break.
So there’s Seed Keyword for learning what actual keywords people type on search engines and when the main tools aren’t dishing out decent keywords.
A gem for brands, SEMrush lets you research your top competitors’ keyword performance.
So for one, you can compare how you’re doing with other players. And for another, you can glean insights into what keywords are working for your industry or niche.
Just enter the URL to see which organic and paid keywords a competitor is ranking for, or which of its pages are driving the highest organic search engine traffic.
It also analyses their backlinks as well as yours.
There’s so much to explore on the platform. And you can get started for free.
SEO tools for content optimisation
A must-have in your arsenal, BuzzSumo gives you a quick overview of the best-performing content for a keyword. If you type in a domain, like your competitor’s, you’ll also see which pages garnered the highest number of social shares.
Click ‘View Sharers’ to learn who shared an article on Twitter. You can then choose ‘Save Influencer’ for future reference.
Try also filtering your search by content type to get inspiration from top videos, infographics, and more.
The SEO wizards at Moz recommend Yoast. It’s one of the most popular WordPress plugins. And there’s a reason for that. Yoast delivers.
While it’s simple to use, it actually packs a lot of punch. Here are just a few things you can do with both free and paid versions:
- The ability to adjust your SEO title, URL slug, and meta description
- Optimization tips for SEO title, URL slug, and meta description
- A preview of how your post will show up on mobile and Google search results
- An analysis of keyword usage
- An internal link counter
- And a readability check
(Source: Neil Patel)
You can find probably everything you need to know about this tool here.
These SEO tools make SEO feel a little less scary, right? Watch out for our next list as we dish out design tools to jazz up your digital marketing in 2019.